In a new format “Crack Them Up. A Battle Of Cities”, participants try to earn money by making the comedians laugh not for themselves, but to help other people. 

It was decided to make a new format of “Crack Them Up” charitable, so that the participants would donate all the winnings to the implementation of social projects across the country. For example, to build a children`s playground or an inclusive sensory room. 

In addition, the participants compete for a win as a whole team, representing one of the cities in Ukraine. And if earlier in the show “Crack Them Up”, ordinary people usually came to try their hand, this time the chance was given to professionals and celebrities. In this project the viewers will see famous comedians, actors, stand – up projects members and popular media people. Also, “an unburnt amount” appeared for the first time. If a participant failed to make the comedian laugh after another minute of the game, he still has the previously earned money. However, another rule has also appeared. At the start of the program, the team announces the social project and the amount they plan to raise by joint efforts. If they fail to do so, they should contribute the missing amount from their own pockets.