Stars of Kvartal 95 became the faces of a new advertising campaign of housing program "Europeyka", developed by construction and development company Building Development Holding. The main objective of the program is to update the residential areas of cities and provide a high-quality and affordable homes.
The concept of the campaign was developed by the creative team of Kvartal 95. The idea is that the actors of Kvartal will to test the quality of “Europeyka”. As a part of the campaign actors will check all the promised benefits of residential complexes: the characteristics and quality of building materials, construction process, design of apartments and infrastructure.