Yesterday, June 20, CEETV and NATPE announced three finalists of format competition PITCH & PLAY LIVE, which will take place in the International NATPE TV Market in late June. Ukrainian formats of Kvartal 95 took first and third places by the number of points from the media experts of different countries. Format Crack Them Up. Kids of Kvartal 95 Production Studio got the highest score – 58 points; format of the project Pick the Right Box by joint production of Kvartal 95 and Gaudi Studio took third place with 52 points.
21 June 2016
Yesterday, June 20, CEETV and NATPE announced three formats which become finalists of PITCH & PLAY LIVE, which will take place in the international TV market NATPE at the end of June.
Ukrainian formats of Kvartal 95 took first and third places for the number of points from the media experts from different countries. The format Crack Them Up. Kids by Kvartal 95 production studio scored the highest number of points - 58. It is an entertaining comic game show where kids win prizes, if they make laugh jury members - two popular comedians; Project format Pick the Right Box, co-produced by Kvartal 95 and Gaudi Studio, took third place with 52 points. This is a show where the ordinary but at the same time the unique people compete with celebrities in four categories: science, sports, dancing and singing.
Second place, with 54 points, took the format from Estonia - Best Offer (Osakond) - the show, where celebrities in real time place their personal belongings on the online auction, and money collected during the auction are transferred to the charity.
All three formats will be presented personally by their creators in Budapest during the session of PITCH & PLAY LIVE on Wednesday, June 29th. The jury will consider all three finalists and select the winner who will be announced at NATPE Budapest. The jury, consisting of Can Okan, CEO & President at ITV Inter Medya, Amos Neumann, COO at Armoza Formats and Girts Licis, Head of CEE, Formats & Content Development at Modern Times Group.
Comments CEO and creative producer of Kvartal 95 Vladimir Zelenskiy, "We are delighted that once two our formats have been awarded such a high evaluation of authoritative experts from around the world. This confirms the great potential of these shows, the interest in them in the different countries and the possibility of international distribution. ‘Crack Them Up Kids’ is a very sincere and emotional project with the participation of children - the best people in the world. I remember my feelings when my daughter Sasha appeared on the set as one of the participants. It is an incomparable emotion. We strongly believe that the project will have new seasons - in Ukraine and in other countries. As for the show ‘Pick the Right Box’, it is entertaining and exciting project about the competition between the stars and ordinary, but nevertheless talented people. We have come up with it and implemented it with Gaudi Studio team. This show allows anyone to believe in themselves, to show their knowledge and skills and compete with the celebrities who have achieved great heights in their business."
The selection committee consisted of representatives of the world's largest media companies:
• Pascal Dalton, Regional Sales Director, Formats: CEE at Endemol Shine Group;
• Nick Smith, SVP International Format Production at All3Media International;
• Noelia Nicolas, Director European Formats at CBS Studios International;
• Jordan Ryder, VP of Domestic & International Programming, NATPE;
• George R. Chakarov, CEO at CEETV, TVBIZZ Group.
Each format was evaluated based on three criteria: originality (how original is the idea for the format), universality (does the format idea show flexibility for changes and development) and internationality (does the format have the potential to be sold internationally). Committee members reviewed each of the ten selected formats and voted on all three criteria with points from 1 to 5. The final ranking was determined by the total scores of five commission members.
Overall rating of the ten selected formats of the competition PITCH & PLAY LIVE:
Crack Them Up.Kids (Kvartal 95, Ukraine) - 58 points
Best Offer (Osakond, Estonia) - 54 points
Pick the Right Box (Kvartal 95, Gaudi Studio, Ukraine) - 52 points
Teach Your Wife to Drive (UA Formats, Ukraine) - 50 points
Quizdom (Alpha TV, Greece) - 43.5 points
Christmas Fairy Tale (1 + 1 Production, Ukraine) - 43 points
Common Language (1 + 1 Production, Ukraine) - 39 points
Children Sing (Ilyin Georgy Borisovich, Russia) - 38 points
What and Why (Valius, Lithuania) - 35 points
Quiz Situation (Trigon Production, Croatia) - 34 points